Our Story

A New Kind of
Software Studio

Founded in 2024 , GreatPoint was built by engineers who believe great software comes from genuine care — for the problem, the code, and the client. We're early in our journey, and that's exactly what makes us hungry.

Why We Started

Built Out of
Genuine Frustration

GreatPoint was born from a simple observation: too many businesses — especially small and mid-sized ones — were being handed generic, bloated software by vendors who didn't take the time to understand their actual needs.

Our founders — engineers who had spent years working across Pakistan's tech industry and on international projects — decided to do things differently. No overselling. No cookie-cutter templates. Just honest discovery, thoughtful architecture, and software that actually fits.

We launched in early 2024 and hit the ground running with our first handful of clients across the UK and UAE. We are small on purpose — small enough that every client gets real attention, and every engineer owns what they build.

2024
Founded
10+
Team Members
15+
Projects Delivered
— GreatPoint Founding Team
What Drives Us

Our Core Values

These aren't words on a poster. They're the commitments we make to ourselves and our clients every day.

🎯

Honesty Over Hype

We tell you what's realistic before we take your money. If a technology isn't the right fit, we'll say so — even if it costs us the deal.

🤝

Client as Partner

Your business problem is our problem. We ask the uncomfortable questions upfront so there are no surprises six months in.

⚙️

Engineering Discipline

Clean code, proper documentation, thorough testing. We build things we're proud to put our name on — not things that fall apart after launch.

📢

Radical Communication

Weekly updates, honest timelines, bad news shared early. You'll never chase us for a status — we'll already be in your inbox.

Our Expertise

What We're Actually Good At

We don't claim to be experts in everything. We've focused our skills tightly around a set of technologies and problem types where we consistently do excellent work.

  • Custom web applications with Django, React, and Next.js
  • Cross-platform mobile apps built in Flutter
  • AI integrations — LLMs, automation, and data pipelines
  • Microsoft Business Central implementation and AL development
  • Cloud infrastructure on AWS and Azure
  • Business process automation with Python and APIs
Who We Work With

Our Ideal Client

We work best with small to mid-sized businesses that have a clear problem to solve and want a real partner — not a vendor who disappears after invoice payment.

Most of our clients are based in the UK, UAE, or North America. Many come to us because they need a reliable, English-speaking team that works in their time zone overlap and delivers to Western quality standards at a Pakistan cost base.

We are particularly strong for companies looking to implement or customise Microsoft Business Central, or needing a bespoke web or mobile application built from scratch.

The Team

Meet the People

A small, senior team. Everyone you deal with is someone who actually builds.

U
Usman Tariq
Co-Founder & CEO
8+ years building software products. Obsessed with clean requirements, clear scope, and clients who actually get what they asked for.
A
Aiza Mahmood
Co-Founder & CTO
Full-stack engineer and system architect. Specialises in Django, React, and AWS. Formerly led engineering at a Karachi-based SaaS company.
H
Hassan Qureshi
Lead Mobile Developer
Flutter specialist with apps live on both the App Store and Google Play. Passionate about smooth UX and offline-first architecture.
S
Sana Baig
Business Central Consultant
Microsoft Certified BC professional with hands-on experience in finance, procurement, and manufacturing module implementation across the UK market.
Where We Are

Based in Pakistan,
Working Globally

We serve clients primarily in the United Kingdom, United Arab Emirates, United States, Canada, and Australia. Our working hours overlap with UK afternoons and UAE mornings, making real-time collaboration straightforward.

All communication is in English. All project documentation is in English. No language barrier, no middle-man, no outsourcing — your project stays with our team start to finish.

Markets We Serve

🇬🇧 United Kingdom 🇦🇪 UAE 🇺🇸 United States 🇨🇦 Canada 🇦🇺 Australia 🇵🇰 Pakistan

Office Hours (PKT)

Mon – Fri: 9:00 am – 6:00 pm PKT
That's 1:00 pm – 10:00 pm BST / 9:00 am – 6:00 pm GST

Replies within 4 business hours
Let's Talk

Ready to Build
Something Real?

Tell us what you're trying to accomplish. We'll come back with honest feedback, a clear scope, and a realistic timeline — no fluff.

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